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Analysis of income growth resulting from the IPTV:
- approximately 26% of hotel guests use virtual video rental at least once during their stay
- the number of hotel guests willing to go to a restaurant grows by23.5%
- the number of hotel guests willing to use the SPA grows by 17.8%
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13.2% hotel guests decide to use the interactive forms of entertainment such as games
Customer satisfaction increase:
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21.6% of the guests said that IPTV systems increased their stay satisfaction
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growth of returning customers by about 8.7% per year after two years since the introduction of IPTV
Hotel environment opinions:
Hotel environment opinions:
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„Since DCM implemented IPTV into all of our rooms we are enjoying over 25% uptake on movies watched. We are delighted with the increased revenues. We can now offer our guests excellent in room entertainment while being able to run promotions directly into the guests’ rooms” - Citywest Manager, Phil Jones
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„Most providers still use standard coax cables to provide their TV channels, but I didn’t feel the quality was good enough for what we wanted to create at Fota; by contrast, IPTV has perfect picture quality. It also gives us the opportunity to turn the television into an interactive resource of services and information for guests” - Damien Sheridan, IT and Communications director for Fleming Construction
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„Cable TV will be a thing of the past.(…) With IPTV, you can pick and choose channels almost like a Chinese menu" - Eric Cruz, IT director of the Mandarin Oriental New York hotel
Analysis of hotel revenue growth per year:
Output data:
- Number of rooms: 120
- Occupancy rate: 55%
- Average price of a movie: PLN 30
- Average price of a game: PLN 30
- Average price of a dinner: PLN 120
- SPA Package Price: PLN 80
The average revenue growth of pln 1,305,678.00 per year
Sources – Software Mind S.A. analysis
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