Marketing and Sales Management includes products that support the management of marketing activities, including:

• preparing and conducting marketing campaigns and other mass actions
• analysis of marketing campaign effectiveness
• analysis, classification and segmentation of customers
• surveys and their analyses
• loyalty program management

as well as products ensuring the operational management of sales and sales analysis through various sales channels (the Internet, door-2-door, Call Centre, direct sales, indirect sales), including:

• effective management of sales network for telecommunications
  customers in different segments (individual Client, business, strategic) as well as the indirect channel (partner companies)
• planning and sales targeting for the entire sales structure from
  planning for the various departments in the context of products and services, to planning for individual sales persons
• basic sales forecasting based on current operational reports as well as
  advanced analyses carried out in CRM Analytic module
• offer management – building a directory of products and services, and
  their management.It stores both current and past information about the hierarchy of services and products. It enables systematic management of the offer through flexible adaptation to a carrier’s product strategy
• eCommerce - sales of services and products including the products of
  partner companies thorough the Internet channel
• commission calculation - support for advanced commission calculation algorithms for traders and business partners

Marketing - assists the organization of activities carried out within various marketing campaigns and enables assessment of their effectiveness, supports the segmentation of customers (Customer Intelligence), customer behaviour analysis (Customer Experience Management), surveys and analyses related to them.

Direct Sales – provides comprehensive support for the operational activities related to direct sales in various customer segments: individual, business, strategic client. It offers complete sales analysis and forecasting.

eShop – a comprehensive eCommerce-type solution providing the possibility of selling different kinds of products, including telecom carrier products and services through the Internet.

Contact Center – tools which support the operation of Call and Contact Center departments (both in telecom carriers and other companies) in direct marketing, sales and customer service.

Self Care – a complete Software Mind eCare solution providing comprehensive on-line telecom customer service. It is a modern and professional e-care class system dedicated to companies operating in the telecommunications sector.

Point of Sales – includes a comprehensive Software Mind POS solution providing the opportunity to sell products and services in the operator's points of sale network (POS). The system includes a Sales module, logistics and warehouse.

Commission Management – includes the Software Mind Commission Management System – a complex solution responsible for supporting sales management by handling, calculating and accounting trade commissions.

Sales Analysis – includes tools for reporting and advanced analyses (data warehouses/OLAP), as well as a wide range of ready-made sales reports. The following reports are available as standard:

• forecasting sales and revenue results based on trends and history
• multidimensional reporting of sales results
• comparative reports between particular dimensions
• analyses of trends and seasonality
• profiling analyses / adjusting an offer to the market segments
• reporting with reference to the budget
• analyses of discounts granted
• analysis of commissions granted
• analysis of loyalty system effectiveness
• analysis of traffic and sales network potential